At RAU, we’re on a mission: not only to help you see sharp, but to look SHARP too.

We’re a 100% Dutch brand that keeps design, development and distribution fully in our own hands. This way, we can make every decision ourselves and make every step a little SHARPER.

SEE SHARP. LOOK SHARP. CHOOSE SHARP.

Our frames are made from recycled materials, our lenses are CE-certified, and our packaging comes from FSC-approved sources. No big words, no greenwashing — just choices we can stand behind.

Small steps. Real choices. Clear quality.

We know we can’t change the world overnight, but with every pair we make, we try to leave a little less impact.

RAU. Dutch designed with care. Made SHARP.